There are many firms that can help you add your voice to the Google Adwords/Twittering/pop-up advertising chorus. But when nothing but substantive and well-crafted prose will do, CorningWorks provides the compelling written materials that build your reputation and deliver results.
White Papers & Articles
Technical White Papers and published articles by your in-house experts can go a long way to help establish your company’s credibility and expertise in the marketplace. CorningWorks writers excel at coming up to speed quickly on technical subject matter and creating clear and authoritative ghost-written articles and white papers.
Websites
Your website is your public face to the world—no business can do without one in today’s interconnected electronic marketplace. But studies show you only have seven seconds—yes, 7—to grab and hold their attention. If you’re starting from scratch or just need to refresh site copy, CorningWorks copywriters will help you capture visitors and tell your story, making sure your website functions as the lynchpin of your online marketing and sales.
Newsletters & Blogs
Internet and social media marketing best practices emphasize the need for regular, relevant online communication with your customers and target markets. But it takes both time and writing expertise to keep generating ongoing content, package it professionally, and send it out to your customer lists.
CorningWorks offers a subscription newsletter/blog service. We’ll work with you to set the tone and create a format consistent with your brand. Then it takes just half an hour of your time each month for content consultation and we’ll produce snappy and polished online newsletters and blog posts that keep your customers engaged.
Proposals & RFP Responses
- Your sales team is screaming for support and you need to streamline your RFP response processes
- Your boilerplate text library is unwieldy and the writing lacks punch
- You can’t figure out why your proposals keep losing out to the competition
- You’re a non-profit scrambling to raise funds from government or private sources
RFPs, RFIs, and proposals are a critical element in successful B2B sales today. If you’re a non-profit, you depend on grant proposals to get funding. CorningWorks has “black belt” proposal experts on hand to meet the challenge who have been writing winning business proposals, RFP responses and grant proposals for more than 15 years. Our team has been responsible for tens of millions of dollars of new business for companies ranging from small health care service providers to Fortune 500 telecommunications giants. We’ve helped non-profit community groups obtain critical funding for operations and growth.
Our win/loss analysis, market trending, proposal management, and opportunity analysis will help you hone your proposals to a sharp edge, make optimal use of your in-house resources, and get your company in position to win.
Brochures & Collateral
Even in today’s fast-paced virtual marketplace, businesses still need good old fashioned brochures, sell sheets, PowerPoint® presentations and other written materials to support their marketing and sales efforts. CorningWorks has been creating effective and compelling materials that have evolved with the market for nearly 20 years.