Translating engineering into human
Creating written content that turns complex subject matter into compelling narratives that resonate with a variety of audiences.
Increase brand awareness, educate customers, build thought leadership, drive engagement, generate leads, provide sales enablement, and close deals with end-to-end strategic content marketing. CorningWorks provides skilled writing, editing, and market research to help tell your story, connect to customers, and grow your business. We create integrated content marketing programs, and we know how to use AI tools to increase efficiency and scalability without compromising accuracy or losing the authentic human touch.
Examples of successful content projects
Thought Leadership
Positioned a U.S. based LED manufacturer as a thought leader in the emerging field of human-centric lighting. Helped promote new lines of color-tunable LED products that promote human health, productivity, and rest.
Lead Generation Webinar
Webinar hosted by GlobalSpec, a leading global technology media organization. Results: The webinar event generated more than 200 leads including live viewers and audience members who later watched on demand.
Ghostwritten Article
Collaborated with subject matter expert at Hitachi Consulting to create two-part article on the company’s new Demand Signal Repository SaaS solution. Raised awareness and bolstered thought leadership.
Viral Blog Post
Blog post that broke out on social media beyond the company’s followers, spreading to platforms and readers throughout the display metrology industry and aerospace display industry – two key customer target segments.
Technical Conference Paper & Presentation
Co-wrote technical paper presented at international conference reporting on the results of a study that validated the effectiveness of novel methods for optical quality assurance of AR/MR devices and smart glasses.
Customer Case Study
Interviewed executives and project leads at Canadian financial services giant, Sun Life. Collaborated with team members and marketing to tell story of Digital Infrastructure Roadmap project. Supported lead generation and sales enablement.
Anne Corning
For more than 20 years, CorningWorks has developed effective marketing strategies, written compelling content, business plans, and proposals, and provided strategic research for companies large and small, helping our clients to grow and thrive.
We gather insights to understand your industry and market landscape, and how your customers think. We help you focus resources where they’ll have the greatest impact. We collaborate with subject matter experts and executives to bring content to life. If you have a jumble of ideas or a patchwork of drafts, we excel at organizing and honing them into sharp and effective materials that deliver results.
We’ve helped Fortune 1000 firms, start-ups, non-profits, and small-to-mid-size companies understand their markets, focus their strategies, and wield the power of the written word to tell their story and communicate their value to the marketplace.
We’ll develop a tailored solution to meet your needs and budget and help your business soar.