For four years I ran both the marketing department and sales support department of a B2B services firm. I saw firsthand how connecting early-stage marketing activity all the way through the sales process yielded results. The synergy between B2B marketing and sales teams results in significant benefits, including increased revenuw, shorter sales cycles, improved lead quality, and enhanced customer satisfaction.
In fact, marketing and sales alignment has been shown to increase revenue by 208%.1 By aligning their strategies and fostering collaboration, businesses can create a more efficient and effective approach to customer acquisition and retention. This article from Content Marketing Institute discusses some steps that organizations can take to getting marketing and sales teams collaborating to increase success.
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