You may have heard: “On the internet, content is King.”
What does that really mean? Let’s break it down. In a nutshell, content is the words and images that you use to tell your story, communicate information, talk to your audiences. It can come from a variety of sources both inside and outside of your company.
Content marketing is the art and science of strategically deploying that content across different channels—web, email, social media, etc.—to engage with the members of your audience, raise visibility and build your reputation, and, ultimately, generate leads. At its best, content—unlike traditional advertising—doesn’t talk at your customers, it creates a conversation and gives them something of interest or value in return for engaging with you.
In fact:
- 70% of customers believe that organizations providing custom content are interested in building good relationships
- 61% of buying decisions are influenced by custom content
- Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
So how can you start reaping the benefits of content marketing? A content strategy defines your objectives, execution plan, and results measurement. But often, the easiest place to start is with the written word: 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos. Not a writer? Creating new content doesn’t have to be a headache—CorningWorks can help.
Our seasoned marketing and technical writers pinpoint the right kind of content for your audience, help you define the right target strategy, and create custom materials that put your best face forward to the marketplace—with packages to fit your budget. From website copy, to case studies that demonstrate your success, to white papers and ghost-written articles that build thought leadership, to emails and newsletters that get results, to social media posts and blogs, we’ve got you covered.