In a nutshell, content is the words and images that you use to tell your story, communicate information, talk to your audiences. It can come from a variety of sources both inside and outside of your company. Content Marketing is the art and science of strategically deploying that content across different channels—web, email, social media, etc.—to engage with the members of your audience, raise visibility and build your reputation, and, ultimately, generate leads. It’s a holistic and effective strategy if used judiciously. Learn more:
What Is the Difference Between Content and Content Marketing?
Credit to: Michael Brenner
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