I have a not-so-secret fascination with psychology, so some of my favorite classes during my MBA program were those that helped illuminate aspects of human behavior in the world of economics and commerce. I still remember in one of Douglas MacLachlin’s Market Research classes learning that simply the act of *asking* customers how they feel about your company or product increases the positive feelings they have about it. People like to be asked!
This article explains how even a simple customer survey or feedback mechanism can increase sales. CorningWorks can help you set up a quick and effective (and cost-effective) survey to build your customer loyalty.
The Power of Positive Surveying
Credit to: Harvard Business Review
Image Credit:Â Kenneth Anderson