To get the most bang out of your social media buck, you want your content to generate exposure and engagement. The place to start is figuring out when you’re most likely to reach the largest number of people, whether you’re using LinkedIn, Facebook, Pinterest, or other platforms. The chart below has some good general guidelines as a starting point. But in the end, you’ll want to try out posting at different times of day and different days of the week until you get a feel for the social media habits of your unique audience, which may also be different on different platforms. Make use of each platform’s built-in analytics tools to watch activity over time. If you have multiple platforms and want to streamline posting management and get integrated analytics, try out tools like HootSuite or Buffer.
